Your Business


July 9, 2021

3 Lessons small business can learn from STAR WARS

In celebration of May the 4th, Brooke highlights 3 lessons small business owners can learn from Star Wars.

Today is Star Wars Day; a day where fans around the globe UNITE in solidarity to commemorate the Star Wars franchise. Was this an excuse to write a blog that uses an unhealthy amount of Star Wars gifs? Absolutely.  But here’s 3 lessons that you can learn from the Star Wars Universe.

Yes Finn, we really are...

Don’t do it (Han) SOLO

It’s often said that starting a business can be a lonely path, so why would you make it more difficult and do it alone?

Create or engage in a community that is going to encourage and inspire you in your business journey.

Every good leader has a killer team behind them, so when it comes to building a team, always be on the hunt for people ‘smarter’ than you. Find people who not only ‘fit’ into your culture but will LIVE your culture. That’s the difference between ‘staff’ and a ‘team’.

Have a mentor (or a Jedi master) you can trust with the good, the bad and the ugly of your business and that can help you grow in your own leadership. I’ve always found that engaging someone who is a bit further along in the business journey is far more beneficial than a peer, or someone that will just pat you on the back. Growth requires truth in love, so find someone (or a group) that will keep you accountable, but whatever you do, don’t go at it alone.


Be more ‘R2D2’

One of the most loved characters in the Star Wars universe is R2D2. Why on earth would a rubbish bin looking droid who has never muttered a word be so cherished? Because he is adventurous, resourceful, unwavering in loyalty and never backs down from a mission (often saving the day!).

How are you going at being these things for your clients?

Is your business one that is resourceful and always working for the best outcome and not the simplest one? Do you position yourself to be accepting of challenges if it means ‘saving the day’ for a client? Are you faithful and devoted to your team and the people you work alongside?

Be aware of the ‘attack of the clones’

This one is simple; be yourself! The world doesn’t need more business owners who are ‘following the leader’ and trying to follow a formula on what a successful small business SHOULD look like.

Your unique business DNA is important. Distinguish yourself by letting go of how others are doing things and be a game changer in your own right.

March to the beat of your own drum. Actually, bang the shit out of your own drum and be loud and proud of doing things differently.

‘Who's the more foolish: the fool, or the fool who follows him?’ – Obi-Wan Kenobi


Happy Star Wars Day champions and May the Fourth be with you!

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